Celebrating 30 Years With You

What began 30 years ago as a small mother-and-daughter boutique in Greenville has grown into something far beyond what we ever imagined — all because of the thousands of women who have supported Aurora & Belle throughout the years.

To celebrate this incredible milestone, we’re hosting our biggest Anniversary Sale yet, with up to 70% off our entire collection.

Today is your final chance to shop. After midnight, all prices return to normal.

Thank you for being part of our journey. 🤍

With love,
Aurora & Belle
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Women Across America Wearing Aurora & Belle

Thousands of women have found their new favorite dress — effortless, elegant, and made for everyday moments.

 

We refund every 10th order!

Autumn is almost here, and we're celebrating at Aurora & Belle!

Thanks to your amazing support, we're diving into a new season — bringing you fresh styles while staying true to what made us special.

To celebrate, enjoy up to 70% OFF for a limited time.

🎁 Every 10th order will be fully refunded — completely free.

Shop your favorites before they're gone.

Aurora & Belle 🤍

ABOUT AURORA & BELLE

“Elegance is not what draws attention, but what stays in memory.”

Since 1998, Aurora & Belle has been rooted in Greenville, inspired by a slower, more intentional way of living.

Founded by designer Aurora Brooks, our brand reflects her love for timeless style, thoughtful craftsmanship, and the simple beauty found in everyday moments. Now in her 60s, Aurora continues to draw inspiration from her life as a gardener — from quiet mornings in the garden to the natural beauty of Greenville and the rhythm of slow living.

Our collections are a reflection of that philosophy: effortless, feminine, and timeless pieces designed to be lived in, loved, and enjoyed for years to come.

Inspired by Greenville and created with intention, Aurora & Belle is about finding beauty in the everyday.