Privacy Policy

Effective Date: June 23, 2026

Welcome to Aurora & Belle New York (“Aurora & Belle New York,” “we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or otherwise interact with us.

Information We Collect

When you use our website, we may collect the following types of information:

Personal Information

Full name
Billing and shipping address
Email address
Phone number
Payment information (processed securely by third-party payment providers; we do not store your full payment card details)
Order history
Customer support communications

Automatically Collected Information

We may automatically collect information such as:

IP address
Browser type
Device information
Operating system
Website usage data
Referral URLs
Cookies and similar tracking technologies

How We Use Your Information

We use your information to:

Process and fulfill your orders
Provide customer service
Send order confirmations and shipping updates
Improve our website and shopping experience
Detect and prevent fraud
Comply with legal obligations
Send promotional emails and marketing communications (only where permitted by law or with your consent)

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

Keep your shopping cart active
Remember your preferences
Analyze website traffic
Improve website functionality
Personalize your shopping experience

You can disable cookies through your browser settings, although doing so may affect certain features of the website.

Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third-party service providers that help us operate our business, including:

Payment processors
Shipping and fulfillment providers
Website hosting providers
Analytics providers
Email marketing services
Fraud prevention services

These providers are only permitted to use your information as necessary to perform services on our behalf.

We may also disclose information if required by law or to protect our legal rights.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only as long as necessary to:

Complete your transactions
Provide customer support
Meet legal and accounting obligations
Resolve disputes
Enforce our agreements

Your Privacy Rights

Depending on where you live, you may have certain privacy rights, including the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Request a copy of your data
Object to certain processing activities
Opt out of certain marketing communications

Residents of certain U.S. states, including California, may have additional rights under applicable privacy laws.

To exercise your rights, please contact us using the information below.

Third-Party Services

Our website may contain links to third-party websites or use third-party services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies.

Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

International Users

If you access our website from outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.