Roselle™ — Smooth, Lasting Color for Every Occasion
10-Piece Set
$34.99
$34.99 Save 50% $69.99
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Roselle™ — Smooth, Lasting Color for Every Occasion
  • Roselle™ — Smooth, Lasting Color for Every Occasion
  • Roselle™ — Smooth, Lasting Color for Every Occasion
  • Roselle™ — Smooth, Lasting Color for Every Occasion
  • Roselle™ — Smooth, Lasting Color for Every Occasion
  • Roselle™ — Smooth, Lasting Color for Every Occasion
  • Roselle™ — Smooth, Lasting Color for Every Occasion
  • Roselle™ — Smooth, Lasting Color for Every Occasion
  • Roselle™ — Smooth, Lasting Color for Every Occasion
  • Roselle™ — Smooth, Lasting Color for Every Occasion
  • Roselle™ — Smooth, Lasting Color for Every Occasion
Roselle™ — Smooth, Lasting Color for Every Occasion
4.7 | 4820+ Reviews

Roselle™ — Smooth, Lasting Color for Every Occasion

$34.99
$34.99 Save 50% $69.99

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Say Goodbye to Fading Lips—Feel Confident from Dawn ’Til Dusk

Meet Roselle™, your go-to collection for rich matte colour with a comfortable, moisturised feel. Infused with Vitamin E, beeswax and natural oils, this lightweight formula glides smoothly across the lips while creating a soft, velvety finish. With ten versatile shades to choose from, Roselle™ makes it easy to switch between understated daytime looks and bold evening colour.

What Makes Roselle™ Your Must-Have Matte Lip Collection?

✅ Long-Lasting, Water-Resistant Colour: Enjoy vibrant matte colour designed to resist everyday smudging and fading, helping your lip look stay polished through your busy routine.

✅ Lightweight Moisture and Comfort: Enriched with Vitamin E, beeswax and natural oils, the smooth formula helps keep lips feeling soft and comfortable without a heavy or sticky finish.

✅ Ten Shades for Every Style: From subtle neutrals to statement-making tones, the versatile collection gives you plenty of options for everyday wear, evenings out and special occasions.

Find Your Perfect Roselle™ Shade for Every Occasion

Discover a lip collection designed to make every look feel complete. Roselle™ combines intense-looking matte colour with a smooth, comfortable texture, helping you create a polished finish without feeling weighed down. The ten-piece shade selection gives you the freedom to experiment with soft everyday tones, elegant neutrals and bolder colours, making it a versatile addition to your beauty routine.

Roselle™ Others
All-Day Moisture & Comfort ✅ ❌
Long-Lasting Colour ✅ ❌
Water-Resistant, Smudge-Resistant Formula ✅ ❌
10 Versatile Shades ✅ ❌

Roselle™ Matte Lip Collection — Soft Lips, Bold Colour, Effortless Style

✅ Rich Matte Colour Without the Heavy Feel: Roselle™ glides smoothly onto the lips to create a refined matte finish that complements both everyday and statement looks.

✅ Nourishing Ingredients for Comfortable Wear: Vitamin E, beeswax and natural oils help provide a softer, more comfortable feel while you enjoy your favourite shades.

✅ Ten Shades to Match Your Mood: Keep your beauty routine versatile with a curated selection of colours suited to casual days, evenings out and special occasions.

Frequently Asked Questions

Q: Will Roselle™ dry out my lips?

Roselle™ contains Vitamin E, beeswax and natural oils to help keep lips feeling soft and comfortable while wearing the matte formula.

Q: How long does the colour last?

Roselle™ is designed for long-lasting wear with a water-resistant, smudge-resistant finish. Wear time can vary depending on eating, drinking and individual lip conditions.

Q: Is Roselle™ suitable for sensitive lips?

The formula features nourishing ingredients such as Vitamin E, beeswax and natural oils. If you have particularly sensitive skin or known ingredient allergies, check the ingredient list before use.

Q: Can I wear these shades during the day and at night?

Absolutely. The ten-shade collection includes versatile colours that can be styled for casual daytime looks, evenings out and special occasions.

Q: How should I apply Roselle™?

Apply directly to clean, dry lips, starting from the centre and working towards the edges. Allow the colour to settle for a smooth, even matte finish.
FREE INSURED DELIVERY

We are offering free shipping within Ireland for all orders.

We ship our packages with a Track & Trace code so you can always monitor your order.

You will receive the Track & Trace code via email within 1-24 hours after placing your order.
100% HAPPINESS GUARANTEE

We want you to love every purchase from Aurora & Belle New York. If for any reason your order doesn't meet your expectations, you have a full 30 days from the date of delivery to return it for a complete refund — no questions asked.

Your satisfaction is our top priority. We've helped thousands of customers across the US find pieces they love, and if something doesn't work out, we'll make it right. That's our commitment to you — straightforward service, fair policies, and a shopping experience you can trust from start to finish.
24/7 CUSTOMER SERVICE

At Aurora & Belle New York, your experience matters to us just as much as the products we offer. Whether you have a question about your order, need help with a return, or would like to know more about our collection, our support team is here to assist you.

You can reach us at any time through the contact form or by emailing info@aurora-mayfair.com. We aim to respond as quickly as possible, because your satisfaction is always our priority.

Excellent

★★★★★

Rated 4.7 based on 3,218 reviews

★★★★★

Arrived earlier than expected

Honestly wasn't sure what to expect since I hadn't heard of Aurora & Belle before, but the order showed up two days earlier than the estimate. Everything worked exactly as shown in the product video. No complaints.

✓VerifiedJanet R.
★★★★★

Bought one, ordered two more

Got one first to test it out. It worked so well that I ordered two more as gifts for my dad and brother-in-law. The multi-pack discount made it worth it.

✓VerifiedDennis W.
★★★★★

Customer service actually responds

Had a question about tracking and the number I got didn't update for a few days. Aurora & Belle replied the same day, and my package arrived shortly after.

✓VerifiedRina K.
★★★★★

Exactly what I needed

Simple to use, sturdy, and genuinely helpful. It saved me a lot of time on a weekend project and the finish looks so much neater.

✓VerifiedMax P.

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They can steal your recipe but the sauce won't taste the same.

Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a dress, but the feeling of true rarity cannot be manufactured.